Level 3 Certificate in Marketing Management

1. Principles of Strategic Marketing Explains how marketing strategies align with business objectives and competitive positioning.

2. Consumer Insights and Market Segmentation Covers advanced consumer behavior analysis, segmentation, targeting, and positioning.

3. Marketing Research and Data Analytics Introduces qualitative and quantitative research methods, surveys, and interpreting data for decision‑making.

4. Brand Development and Management Explains brand identity, equity, and strategies for building strong, recognizable brands.

5. Integrated Marketing Communications (IMC) Reviews advertising, PR, sales promotion, and digital channels as part of a unified strategy.

6. Digital and Social Media Marketing Explores SEO, content marketing, paid ads, and social media engagement strategies.

7. Product and Service Innovation Introduces product lifecycle management, innovation strategies, and customer‑driven design.

8. Pricing Strategies and Value Creation Covers competitive pricing, value‑based pricing, and psychological pricing approaches.

9. Global Marketing and Cross‑Cultural Considerations Reviews international marketing strategies, cultural adaptation, and global branding.

10. Applied Case Study in Marketing Management Learners apply knowledge to a real‑world scenario, reinforcing campaign design and evaluation skills.

• Builds intermediate knowledge of marketing strategy and consumer insights

• Enhances ability to design and manage integrated marketing campaigns

• Strengthens digital marketing and social media management skills

• Provides practical tools for brand development and global marketing

• Offers recognized certification to support career progression in marketing and business

• Marketing assistants and coordinators advancing to supervisory roles

• Business professionals seeking deeper marketing expertise

• Entrepreneurs and small business owners managing their own marketing

• Students progressing from Level 2 Marketing Management

• Individuals preparing for higher‑level qualifications in marketing and strategy

• Assessment Type: Written exam + case study + project

• Format: MCQs, short answers, applied case study, and marketing campaign project

• Total Questions: 60 theory + 1 case study + 1 project

• Passing Score: 70%

• Duration: 2 hours (written) + 3 weeks (project submission)

• Certification: Level 3 Certificate in Marketing Management

To deliver this Qualification, HiQual UK Approved ATPs must demonstrate the capability to deliver, assess, and internally quality assure qualifications in line with recognised regulatory principles and the expectations of the Regulated Qualifications Framework (RQF).

Approved centres must operate effective systems to ensure the validity, reliability, fairness, consistency, and security of assessment.

1. Centre Recognition and Legal Compliance

Centres must be formally recognised by HiQual UK prior to the delivery or assessment of any qualification. To maintain recognition, centres must: Be a legally constituted organisation operating in compliance with applicable legislation and regulatory requirements. Demonstrate effective governance, management oversight, and clear lines of accountability. Comply with all HiQual UK policies, procedures, and conditions of centre recognition. Notify HiQual UK promptly of any material changes that may affect delivery, assessment, or internal quality assurance arrangements.

2. Resources, Facilities, and Learning Environment

Centres must ensure that sufficient and appropriate resources are in place to support learning and assessment. This includes: Learning environments appropriate to the mode of delivery, including classrooms and, where applicable, specialist or practical facilities. Access to learning and assessment resources that enable learners to meet qualification outcomes. Secure systems for managing learner data, assessment records, and certification claims. Arrangements that support equality of access and reasonable adjustments for learners where required.

3. Staff Competence and Occupational Expertise

Centres must ensure that all staff involved in delivery, assessment, and internal quality assurance are competent and suitably qualified. Centres must: Appoint tutors with appropriate subject knowledge, teaching competence, and relevant occupational or professional experience. Ensure assessors are trained and competent in applying HiQual UK assessment requirements and standards. Appoint a qualified Internal Quality Assurer (IQA) responsible for monitoring assessment practice and decisions. Maintain records of staff qualifications, experience, training, and continuing professional development (CPD).

4. Assessment Practice and Internal Quality Assurance (IQA)

Centres must operate robust internal quality assurance systems to ensure assessment integrity. Centres must: Ensure assessment is valid, fit for purpose, and conducted in line with HiQual UK requirements. Implement effective IQA procedures to monitor assessor performance and confirm the consistency of assessment decisions. Maintain accurate, complete, and auditable records of learner registration, assessment evidence, and outcomes. Carry out regular internal reviews and standardisation activities to support continuous improvement.

5. Integrity, Risk Management, and Malpractice

Centres must take appropriate measures to protect the integrity of assessment. Centres must: Maintain policies and procedures for the prevention, identification, and management of malpractice and maladministration. Ensure secure handling, storage, and retention of assessment materials and learner evidence. Report any suspected or confirmed malpractice to HiQual UK in accordance with published procedures.

6. Health, Safety, Safeguarding, and Learner Protection

Centres must provide a safe, inclusive, and supportive learning environment. Centres must: Comply with applicable health and safety and safeguarding legislation. Conduct risk assessments for learning activities, particularly where practical or technical work is involved. Maintain procedures to safeguard learner welfare and wellbeing.

7. Learner Information, Support, and Fair Treatment

Centres must ensure learners are informed, supported, and treated fairly. Centres must: Provide clear and accurate information on programme requirements, assessment methods, and certification. Ensure learners receive timely and constructive feedback on assessment outcomes. Operate transparent complaints and appeals procedures aligned with HiQual UK requirements. Manage learner information securely in compliance with data protection legislation.