Level 2 Award in Sales and Marketing

1. Introduction to Sales and Marketing Principles Reviews the role of sales and marketing in business growth and customer engagement.

2. Understanding Customer Needs and Behavior Explains customer motivations, buying behavior, and the importance of customer focus.

3. Effective Communication in Sales Covers verbal, non‑verbal, and digital communication techniques for successful selling.

4. Building and Maintaining Customer Relationships Focuses on customer service, loyalty programs, and long‑term relationship management.

5. Market Research and Analysis Introduces basic research methods, competitor analysis, and identifying market opportunities.

6. Developing a Marketing Plan Explains the steps in creating a simple marketing plan aligned with business objectives.

7. Introduction to Branding and Positioning Reviews brand identity, positioning strategies, and the role of branding in sales.

8. Digital Marketing Basics Covers social media, email marketing, and online advertising fundamentals.

9. Sales Strategies and Techniques Introduces prospecting, closing techniques, and handling customer objections.

10. Measuring Sales and Marketing Success Explains KPIs, sales targets, and evaluating the effectiveness of marketing campaigns.

• Builds foundational knowledge of sales and marketing principles

• Enhances communication and customer relationship skills

• Strengthens ability to contribute to marketing plans and campaigns

• Provides tools for digital marketing and sales performance measurement

• Offers recognized certification to support career progression in sales and marketing

• Entry‑level sales and marketing staff

• Business students progressing from Level 1 qualifications

• Entrepreneurs and small business owners promoting their products or services

• Customer service staff transitioning into sales roles

• Individuals preparing for higher‑level sales and marketing qualifications

• Assessment Type: Written exam + case study

• Format: MCQs, short answers, and applied case study

• Total Questions: 50 theory + 1 case study

• Passing Score: 70%

• Duration: 90 minutes (written) + 2 weeks (case study submission)

• Certification: Level 2 Award in Sales and Marketing

To deliver this Qualification, HiQual UK Approved ATPs must demonstrate the capability to deliver, assess, and internally quality assure qualifications in line with recognised regulatory principles and the expectations of the Regulated Qualifications Framework (RQF).

Approved centres must operate effective systems to ensure the validity, reliability, fairness, consistency, and security of assessment.

1. Centre Recognition and Legal Compliance

Centres must be formally recognised by HiQual UK prior to the delivery or assessment of any qualification. To maintain recognition, centres must: Be a legally constituted organisation operating in compliance with applicable legislation and regulatory requirements. Demonstrate effective governance, management oversight, and clear lines of accountability. Comply with all HiQual UK policies, procedures, and conditions of centre recognition. Notify HiQual UK promptly of any material changes that may affect delivery, assessment, or internal quality assurance arrangements.

2. Resources, Facilities, and Learning Environment

Centres must ensure that sufficient and appropriate resources are in place to support learning and assessment. This includes: Learning environments appropriate to the mode of delivery, including classrooms and, where applicable, specialist or practical facilities. Access to learning and assessment resources that enable learners to meet qualification outcomes. Secure systems for managing learner data, assessment records, and certification claims. Arrangements that support equality of access and reasonable adjustments for learners where required.

3. Staff Competence and Occupational Expertise

Centres must ensure that all staff involved in delivery, assessment, and internal quality assurance are competent and suitably qualified. Centres must: Appoint tutors with appropriate subject knowledge, teaching competence, and relevant occupational or professional experience. Ensure assessors are trained and competent in applying HiQual UK assessment requirements and standards. Appoint a qualified Internal Quality Assurer (IQA) responsible for monitoring assessment practice and decisions. Maintain records of staff qualifications, experience, training, and continuing professional development (CPD).

4. Assessment Practice and Internal Quality Assurance (IQA)

Centres must operate robust internal quality assurance systems to ensure assessment integrity. Centres must: Ensure assessment is valid, fit for purpose, and conducted in line with HiQual UK requirements. Implement effective IQA procedures to monitor assessor performance and confirm the consistency of assessment decisions. Maintain accurate, complete, and auditable records of learner registration, assessment evidence, and outcomes. Carry out regular internal reviews and standardisation activities to support continuous improvement.

5. Integrity, Risk Management, and Malpractice

Centres must take appropriate measures to protect the integrity of assessment. Centres must: Maintain policies and procedures for the prevention, identification, and management of malpractice and maladministration. Ensure secure handling, storage, and retention of assessment materials and learner evidence. Report any suspected or confirmed malpractice to HiQual UK in accordance with published procedures.

6. Health, Safety, Safeguarding, and Learner Protection

Centres must provide a safe, inclusive, and supportive learning environment. Centres must: Comply with applicable health and safety and safeguarding legislation. Conduct risk assessments for learning activities, particularly where practical or technical work is involved. Maintain procedures to safeguard learner welfare and wellbeing.

7. Learner Information, Support, and Fair Treatment

Centres must ensure learners are informed, supported, and treated fairly. Centres must: Provide clear and accurate information on programme requirements, assessment methods, and certification. Ensure learners receive timely and constructive feedback on assessment outcomes. Operate transparent complaints and appeals procedures aligned with HiQual UK requirements. Manage learner information securely in compliance with data protection legislation.